Anheuser–Busch was looking for an initiative that would take their Bud & Burgers promotion to the next level.
Innovative Group created an experiential activation area that set Budweiser apart at every venue. IG sought out, managed, and created a Bud & Burgers food truck that toured the Southeast region during a two-month period. The truck was fully branded, and made quite an impact on and off the road. At events, the Bud & Burgers activation area was complete with a giant-sized Plinko game, prizes, bars, burgers, and, of course, plenty of Budweiser beer.