Inspiration

Develop a luxury hospitality village within walking distance of the Stadium for the College Football Playoff National Championship Game.

Solution

Innovative Group utilized our partner company GameDay Traditions, to provide the foundation for a revolution in luxury tailgating. Eight luxury GDT Suites adorned the green space right outside Raymond James Stadium, all complete with private catering, DJ, and ample beverage stations to keep the good times flowing. We wanted to create something special with extra comfort, extra prestige, and extra premiums.

The Governor of Alabama and University President were also patrons in this first of its kind tailgate village. In total, well over 500 guests from the University of Alabama and Clemson University enjoyed the pre-game festivities en route to a blockbuster Championship game.