Inspiration

Develop a program that would enhance the Miami baseball experience, while driving new fans to the ballpark.

Solution

Innovative Group created and oversaw a post-game concert series featuring top artists, including Nelly, Pitbull, Flo Rida and the Steve Miller Band. Encouraging patronage of weekend games, artists performed on the field after Saturday ballgames.

IG put in play a custom built pop-up stage that allowed the concerts to begin within 10 minutes after the end of each game. The stage was erected on the ballfield’s second base line, offering lucky fans the rare oportunity to come down and onto the field for an up-close and personal musical experience.

The event was a colossal hit. In fact, the program is now in its sixth year of activation.