After impressing the MLB All-Star committee with a strong and detailed plan to WOW Miami with a unique sports marketing concept, Innovative Group was brought on to conceptualize, design and execute a turnkey build of an empty parking lot adjacent to Marlins Park, playing host to MLB’s premier All-Star Pregame Celebration for 4,000 guests.
Innovative Group created a jam-packed event schedule within a 30,000 sq. ft. climate-controlled structure, and surprised guests with live DJ’s, MLB team mascot appearances, and a private performance by the hot talents of Latin Grammy Award winner, Nicky Jam.
There was something for everyone to enjoy in the hot shade of Marlins Park. From cigar rollers, to domino tables, to salsa dancers, to a live artist from Wynwood creating a Miami celebratory art item to benefit the Marlins’ Foundation, an interactive Barber and Shave Shop from The Spot, along with an interactive PS4 gaming zone. And what's Miami without a beach? We brought in 5 dump trucks of sand and created All-Star Beach, complete with VIP cabanas, a live sandcastle build, corn hole, Mojito bar, lap pool and private GameDay Traditions Beach houses.