Digital Marketing Agency
Increase ROI By Leveraging Digital
Innovative New Media is a strategic marketing development company. We enhance partnership experiences and drive conversion of audiences with a web-based mobile digital platform. We engage with events leveraging traditional and non-linear technologies. We are constantly pushing the envelope by creating unique experiences across the digital spectrum, testing effectiveness, and refining to make experiences more fun and valuable for your partners. Let us help you take your experiences to new heights!
Digital Marketing Services
Amplify Experiential Efforts with Digital Marketing
We have been in the experiential and hospitality industries for 20 years now and know what it takes to set your brand apart as well as deliver meaningful results.
Innovative New Media has the tools and resources you need to incorporate data-driven marketing as a main component and influencer of your overall marketing strategy.
The results? Elevated and unique experiences for your clients and increased ROI for you!
The Experience Era
As a culture, we have shifted from an era focused on product awareness where the buyer depends heavily on the seller for information and service. Buyers today are more interested in their holistic experience with companies and brands which has resulted in the “Better Experience Era”.
Buyers are now making purchasing decisions not solely based on the best product, but also how the experience from interacting with your brand or business makes them feel. This is where the shift to digital marketing comes into the picture!
Why shift to a digital approach?
- Being relevant and personalized. Digital Marketing helps us develop a better understanding of the customers expectations, demographics and behaviors and in turn, better target the audience through their preferred marketing channels and with messaging that resonates.
- Marketers are being held accountable. Gone are the days of making marketing and business decisions off of intuition and opinion. Digital marketing allows us to analyze data and make smart, proven decisions to affect the bottom line.
- The need for efficiency. Throwing money at a problem doesn’t result in a solution. However, analyzing key efficiencies in a marketing program and capitalizing on them results in spending less money for greater results and revenue.
