Innovative Group prides itself on not only offering digital marketing services, but taking charge on ways to keep your overall marketing strategy both inspiring and inventive. We are constantly pushing the envelope by creating unconventional experiences across the digital spectrum, testing effectiveness and refining. Let us help you take your experiences to new heights!
We have been in the experiential and hospitality industries for 20 years now and know what it takes to set your brand apart as well as deliver meaningful results.
Innovative Group’s Digital Marketing Agency has the tools and resources you need to incorporate data-driven marketing as a main component and influencer of your overall marketing strategy.
The results? Elevated and unique experiences for your clients and increased ROI for you!
As a culture, we have shifted from an era focused on product awareness where the buyer depends heavily on the seller for information and service. This was called the “Better Product Era” where simply having the best product and sales team gained you more business. Buyers today are more interested in their holistic experience with companies and brands which has resulted in the “Better Experience Era”.
Buyers are now making purchasing decisions not solely based on the best product, but also how the experience from interacting with your brand or business makes them feel. This is where the shift to data-centric marketing comes into the picture!