Mobile Activation Xperience


This massive, state-of-the-art, self-sustaining mobile culinary venue is nothing short of breathtaking. Offering companies and organizations the opportunity to capitalize on a multitude of unique branding components and product placement uses, MAX is your Entertainment Entree. With its huge self-leveling stage, showcasing an elaborate professional kitchen, visitors are invited to join in on the fun. In addition, this grand venue houses several oversized, high-definition monitors. So everyone can see what’s happening up close and personal. Accompanied by a high-powered outdoor speaker system, MAXimus (MAX for short) never fails to gain and maintain the attention of people both far and wide.   Boosting brands, while delighting fans across the country with an incredibly unique, and incomparable crowd-pleasing experience, MAX is a one-of-a-kind and utterly ownable addition to any future marketing measure. Ask us how MAX can help elevate your next event experience. We assure you, it’s a monster of a good time.




  • 12’ x 8’ Jumbotron TV
  • 2 – 55” Outdoor TV Displays
  • Satellite TV Service
  • High Powered Outdoor Sound System with Easy to Control Touch Pad System
  • Full LED Lighting Package


Large Volume Catering Kitchen that Includes:

  • Double Convection Ovens
  • Large Tilt Skillet
  • Double Fryers
  • 4 Burner Stove
  • Flat Top Grill
  • Sandwich Station
  • Reach in Refrigeration and Much More…
  • Large Island with 2 Burner Cooktop, Freezer and Flat Top Grill Along with Cutting Board Space
  • 6 Tap Keg System and Walk-In Cooler


  • Trailer Length: 72’
  • 9’ x 14’ Stage
  • Onboard Satellite
  • Air Conditioned Kitchen
  • Commercial Exhaust
  • Fully Contained Generator
  • Large Capacity Fresh/Grey Water Tanks

MAXimus is Hell On Wheels on Gordon Ramsays New Show
'24 Hours to Hell and Back'

MAXimus - Mecum Auctions Midway Stage 2019

MAXimus Hell On Wheels Premiere Party in Miami, FL

Culinary Capabilities

Watch MAXimus in Action

  • #MAXimusIsHellOnWheels Premiere Party

    Chef Gordon Ramsay premieres new show '24 Hours to Hell and Back' which features our MAXimus truck as Hell on Wheels, the full-service culinary vehicle Ramsay uses on the show. Watch the video for some behind the scenes action from our own premiere watch party in Miami, FL. Watch Here.
  • Mecum Auctions

    Innovative Group utilized MAXimus in Kissimmee, FL as the entertainment anchor to the aptly titled Mecum Midway Experience. Live bands, street performers, and the first ever Mecum Culinary Cup challenge delighted Mecum Auction attendees. Read More Here
  • Gordon Ramsay’s 24 Hours to Hell & Back

    MAXimus will be featured on the upcoming FOX series this spring!
    Learn More
  • BaconFest 2017

    We debuted MAXimus at BaconFest 2017 in Lathrop CA with huge success! See More

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