Combine a made for TV event with a week-long symposium for ADT customers, clients, and employees. Creating a magical experience boasting some of the top golfers and biggest celebrity names from around the world.


Innovative Group was tasked with finding a five-star property that suited every requirement, while boasting impeccable golf for the NBC televised event. Working with multiple entities (NBC Sports, The Breakers, and ADT), IG was the go-to and one stop shop for the entire week’s event.

Understanding security issues celebrities run into when placed in a large public setting, IG incorporated a nightly private venue for everyone to enjoy, relax, and rub elbows with the likes of Wayne Gretzky, Fred Couples, Kevin Nealon, and many more. In addition, IG helped with the marketing strategy, as well as planned and executed the week-long schedule, including conference related activities, managing transportation, and assisting all of the clients and celebrities at the event.

There were plenty of awe struck customers, clients and employees, but it was the life experiences shared that fortified the business relationships, and drove increased customer revenue. Results like this, and the fact the client decided to renew the event for multiple years to come, that were the true testaments of its success.