American Express was looking for a partner to strategize, create, and execute various engagement events across the United States to help keep building the relationships between local executives and their customers.


Innovative Group develops an annual plan each year to meet the ever-changing needs of each American Express division. By working directly with local venues and/or promoters, IG creates hosting environments, as well as behind the scenes access to some of the most sought after shows and events.

Throughout the years, many activations across the country have taken place. To name just a few of these experiential events, IG has transformed the World of Coca-Cola in Atlanta, treating guests to a culinary extravaganza made from various world-wide coke products. In Las Vegas, VIPs shared an intimate and extraordinary evening at the famed show, Cirque Ka. While in Denver, executives and clientele were offered a luxury gourmet experience with special event access to a performance of “Wicked.” We even enhanced each experience by sending themed thank you gifts on behalf of American Express executives – delighting each guest with a personal touch. The list of personal experiences created is long, but each has been as memorable and well received as the next.