American Express needed an exciting solution for the Concur Fusion Event. Something which added that WOW factor for both attending clients and guests.


Innovative Group created an experience that fit the tone and uniqueness of each host city.

In Las Vegas, an unprecedented engagement was brought to life when IG collaborated with a talented local illusionist, Shimshi. Shimshi engaged and delighted fans, while using the American Express card in a multitude of phenomenal and magical ways.

Down in New Orleans, IG helped bring the city to life with the aid of a flare mixologist, who juggled colorful liquor bottles while creating American Express signature drinks for attendees. A jazz band filled the space with improvised music that kept everyone in good spirits – creating an experience that didn’t miss a beat.

An incredible time was had by all, and the events further solidified IG’s greater involvement in planning and executing future events for American Express.