American Express was eager to get Universal park goers to stop and listen to the great benefits of the American Express Blue Cash Everyday® or Blue Cash Preferred® Card. Not to mention, put more Blue Cards in the pockets of those visitors.
To get people to stop and listen, Innovative Group designed and built a giant eye-catching display at Universal’s parking hub. Patrons could interact with the Installation by standing on a star, placed on the ground in front of the screen. Once in position, visitors interact with the augmented reality themes on screen – dinosaurs, fairies, and flying pigs to name a few.