Since its launch, Universal Studios has seen a steady increase in new applicants in and around Orlando and Los Angeles. For this reason, what started as a small initiative that was supposed to last just two years, has grown into a long-term endeavor with year-over-year increases and improved results.
American Express was eager to get Universal park goers to stop and listen to the great benefits of the American Express Blue Cash Everyday® or Blue Cash Preferred® Card. Not to mention, put more Blue Cards in the pockets of those visitors.
To get people to stop and listen, Innovative Group designed and built a giant eye-catching display at Universal’s parking hub. Patrons could interact with the Installation by standing on a star, placed on the ground in front of the screen. Once in position, visitors interact with the augmented reality themes on screen – dinosaurs, fairies, and flying pigs to name a few.
A first of its kind, the display allowed visitors to apply for and get their own American Express Blue Cash Everyday® or Blue Cash Preferred® Card. Providing instant approval and printing of their permanent credit cards on-site – in mere minutes. In addition, IG developed marketing materials and recommended best practices, while being the eyes and ears of the client throughout the activation.