Bring a refreshing and consultative selling approach into the airport channel with a compliance driven management system.


Innovative Group tapped their sales team, with a combined 50+ years of experience, to overhaul the airport sales approach. By doing so, we refined compliance driven compensation techniques, enhanced online and in-person quarterly training methods, while introducing a complete transformation in consultative selling methodologies. All in an effort to broaden the customer experience while traveling.

The IG Acquisition Teams far exceeded internal goals with record approval ratings, daily acquisition numbers, and 2 million+ impressions.