Well over 500 VIP guests from the University of Alabama and Clemson University enjoyed the pre-game festivities en route to a blockbuster Championship game. It was a far cry from the standard VIP hospitality tent both schools were used to, and many commented on how amazing the IG Traditional suite village was for their championship experience. It was hospitality elevated on all levels.


Develop a luxury hospitality village within walking distance of the Stadium for the College Football Playoff National Championship Game.


Innovative Group brought in their Traditional suites to create a VIP hospitality village, in order to provide the foundation for a revolution in luxury tailgating. Eight Suites adorned the green space right outside Raymond James Stadium, all complete with private catering, DJ, games, and ample beverage stations to keep the good times flowing. The Governor of Alabama and the University of Alabama President used this unique tailgate village to host many of their guests so it was imperative to create something special with extra comfort, extra prestige, and extra premiums. Crimson was definitely the color of choice that day and it was “Roll Tide” all the way.