Provide an outdoor themed Super Bowl caliber business plan for the world's largest auto auction, Mecum auction. Auction goers were to be surprised and delighted with an enhanced experience outside of the regular high trafficked auction floor in order to increase ticket sales and create a new family driven multi-day event experience as the new Mecum auction platform.
Innovative Group utilized its one-of-a-kind MAXimus culinary performance vehicle in Kissimmee, FL as the entertainment anchor to the aptly titled Mecum Midway Experience. Live bands, street performers, and the first ever Mecum Culinary Cup challenge delighted old and new Mecum Auction attendees. Auction guests were not only impressed with the incredible machinery used to create this vehicle, they were also impressed with its huge self-leveling stage, professional grade kitchen, oversized high-definition monitors, and high-powered outdoor speaker system. A perfect compliment to the 3,200 high performance vehicles on the auction block over the 10 day event.