Whether it’s receiving VIP treatment in the form of elevated hospitality experiences at all home football games or being adored and appreciated at the Official Goodyear Cotton Bowl party in Dallas, Notre Dame fans continue to feel the love from their Alma Mater, which in return drives increased attention and financial support for the foundation.


Elevate Notre Dame event experiences by taking them to the next level. Picnics and tailgates are great, but when asked what could be done to make these experiences even better, Innovative Group delivered with all of their assets!


Whether it was joining thousands for the 175th anniversary Notre Dame Trail, welcoming students back for another great academic year, creating larger than-life football tailgating experiences, or helping to celebrate Notre Dame’s presence in the 2018 Cotton Bowl with a big Texas-sized celebration, Innovative Group has been Notre Dame’s go-to experiential agency for years.

Innovative Group has brought the heat to many of Notre Dame’s greatest events with its unique vintage fire-truck, aptly named DRAFT – Dynamic Restaurant Aboard Fire Truck. DRAFT has enjoyed the privilege of being on the Notre Dame Trail and out at many Notre Dame home football games feeding hungry guests by the thousands. In addition, IG has helped Notre Dame continue to build upon its reputation of excellence by offering an extraordinary Game Day premium experience. With concerts, games, DRAFT, food, and fun, the Notre Dame experience has been elevated with each outing. So much so that NBC Sports took notice and requested Innovative Group’s exclusive Traditional Suites for their broadcast village on site.

The IG experiences on campus have been so tremendous and the trust that Notre Dame has in Innovative Group, led to IG leading the charge for Notre Dame’s Official Goodyear Cotton Bowl party in Dallas. Imagine the luck of the Irish combined with a good old Texas stomping ground theme, and guests found themselves entertained for hours. Whether they were riding a mechanical bull, roping a long horn, playing rodeo-themed miniature golf, trying on official Notre Dame football gear, enjoying Texas-inspired culinary delights, or listening to the smooth sounds of “Chicago,” there was something for everyone! As guests entered, you heard, “WOW! This is incredible! How Awesome is this!” And as they left, those words were followed with, “That was the best money I have ever spent! Thank you for an experience I will remember for a lifetime!”

Innovative Group is proud of this long-standing partnership, and thrilled they can continue to deliver experiences of a lifetime for the Fighting Irish!