Elevate Notre Dame event experiences by taking them to the next level. Picnics and tailgates are great, but when asked what could be done to make these experiences even better, Innovative Group delivered with all of their assets!
Whether it was joining thousands for the 175th anniversary Notre Dame Trail, welcoming students back for another great academic year, creating larger than-life football tailgating experiences, or helping to celebrate Notre Dame’s presence in the 2018 Cotton Bowl with a big Texas-sized celebration, Innovative Group has been Notre Dame’s go-to experiential agency for years.
Innovative Group has brought the heat to many of Notre Dame’s greatest events with its unique vintage fire-truck, aptly named DRAFT – Dynamic Restaurant Aboard Fire Truck. DRAFT has enjoyed the privilege of being on the Notre Dame Trail and out at many Notre Dame home football games feeding hungry guests by the thousands. In addition, IG has helped Notre Dame continue to build upon its reputation of excellence by offering an extraordinary Game Day premium experience. With concerts, games, DRAFT and fun, the Notre Dame experience has been elevated with each outing. So much so that NBC Sports took notice and requested Innovative Group’s exclusive Traditional Suites for their broadcast village on site.