Results
Guests of Super Bowl LIVE enjoyed the opportunity to experience the senses of Miami’s cuisine and culture at the Miami Super Bowl Host Committee Culinary Stage featuring MAXimus. MAXimus was the center of Tailgate Town featuring live cooking exhibits and demonstrations from world-renowned chefs and celebrity guests from the NFL community.
Inspiration
Super Bowl LIVE, falling on the year of the NFL’s 100th Season, is the record-breaking 11th time the game was held in Miami. Super Bowl LIVE, held in Bayfront Park from January 25-February 1, 2020, is a free event that is open to the public. The entire community—locals and tourists alike—are invited to come together for a week-long celebration leading up to the big game!
As the official food, beverage, and VIP hospitality provider at Super Bowl LIVE, all Super Bowl Host Committee and NFL Official Partners worked in partnership with Innovative Group.
Solution
