When you have music festivals like Ultra and Riptide and clients like Mecum and Anheuser-Busch continuing to come back to you for your unique and ingenious experiential activations, you know the Innovative Group team is delivering the results these top-notch clients need.


What can Innovative Group do that is different from every other festival out there as it relates to VIP Hospitality and experiential activations? We love when clients ask us to be different. It allows us to really stand out and shine with our exclusive assets…assets that can’t be found with any other experiential agency!


IG’s award winning experiential marketing team has added fire to these already hot music festivals, by serving up some incredible culinary experiences with DRAFT, an eye-catching vintage fire truck and MAXimus-a massive, state-of-the-art, self-sustaining mobile culinary venue. DRAFT is a smoking and grilling mobile culinary machine that can serve up to 20,000 people per day, comes fully equipped with 12 taps, 6 LED screens, and an envy-worthy sound system and full DJ hook-ups to bring even more fun to any event. MAX, also featured on Gordon Ramsay’s “24 Hours to Hell and Back,” is IG’s Entertainment Entree. With its huge self-leveling stage, elaborate professional kitchen, high definition monitors and sound system, Celebrity Chefs, bands, and visitors alike marvel in all its features. Both assets surprise and delight and are unique to Innovative Group.

To further create a VIP party like no other, IG has created:

  • exterior lounges complete with a parade of the finest bubbly, served by some of the most gorgeous women with fireworks spouting from each bottle;
  • baton twirling aerialists fueled with fire;
  • attention getting drum-lines to draw attention to the brand;
  • man-made beach areas complete with a wading pool;
  • bars stocked with the richest and hardest to find spirits;
  • interactive barber and shave shops;
  • living cocktail tables;
  • living red carpets; and
  • chef demonstrations

As masters of creating fun and engaging experiences, the IG experiential marketing team has planned and coordinated every aspect of VIP hospitality for some of the best festivals in the country. Excitement, larger-than-life unique mobile assets, delicious food, the ultimate in customer service, and luxury accommodations are brought to every IG event.