Virtual events are an excellent way for a larger and more diverse audience to engage with your brand from anywhere in the world. Whether it’s large conferences or sports live streams or VR chat rooms, virtual events provide flexibility while maintaining brand consistency in a sometimes unpredictable market landscape.
Innovative Group is an experiential marketing agency that creates customized experiences and activations for companies big and small across a variety of storied industries. We have had the honor of working with brands such as American Express, Chase, Ultra Music Festival, the College Football Playoffs, Cartoon Network, Major League Baseball, and Bud Light, to name a few.
Virtual events are held for the same reason you would hold an in-person event: To deliver your company’s message in order to drive leads and revenue, drive adoption, and build loyalty over a lifetime.
Live streaming and conferencing tools are more available than ever before, and online events are far more affordable to produce.
Video is a new norm for many of us, with the average consumer watching nearly 3 hours of video daily. One study showed that while 20% of people would read text on a page, 80% will watch a video.
To create this virtual event experience, Innovative Group utilizes the Vimeo Enterprise platform.
Vimeo Enterprise is not a video conferencing tool like Zoom or Microsoft Teams – this platform is built for presentation and promotes engagement and interactivity with audiences. This is accomplished with fully custom branding, multi-channel distribution, and a suite of engagement tools.
>Email Capture: Email capture is a great feature to get your viewer’s email addresses and sync them with your email marketing software.
>Polling Feature: Polls can be used to gather feedback from viewers (answers ranked by percentage) or as a quiz (one option being the correct response). While only one poll may be open at a time, an unlimited number of polls can be utilized during a live stream.
>Live Chat: At any point during the presentation, the live chat feature is available for everyone to openly converse. The embedded chat portal can be minimized, disabled, or “popped out” into a separate window by the user and can also be fully disabled by the moderator if need be.
>Moderated Live Q&A: Similar to polls, this can be interacted with by the user within the chat portal and have the option of being completely anonymous. Questions can also be moderated and vetted before they are shared with the audience or answered by the moderators. This function helps direct the conversation of the presentation as well as allows the presenter and moderators to learn more about their audience.
With Vimeo’s adaptive streaming, every person in your audience gets the best viewing experience, on any device, from anywhere, even with limited bandwidth.
>The player can be hosted on Vimeo, embedded location, at custom domain/subdomain, or smart TV
>SEO inputs allow for discovery in search engines
>This platform can directly integrate with YouTube, Facebook, Twitter, LinkedIn, and Tumblr social channels for expanded reach
>Videos can be shared or downloaded by viewers, further increasing exposure
>The player can be public, password-protected, or invite-only, etc.
There are a number of branding opportunities to customize a fully white-label virtual event. Nearly every aspect of the player can be branded including the features listed below.
>Fully-white Label Appearance
Pre and post-production tools to put professional touches on your event. With Vimeo Studio, you have full control over audio/visual inputs & outputs, transitions, push/pull functions, stream switching, and really anything else that a traditional broadcast studio can provide.
High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time
Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services.
Once your live event is complete, it is archived and can be edited further to include subtitles, linked cards, timestamped chapters, and other fine touches. Post event, the video can also be downloaded in its edited entirety and distributed as you would any typical video.
Measuring audience engagement or reach can be tricky business. That’s why Vimeo Enterprise’s robust analytics provide detailed insights to help your team better understand your audience, down to each and every employee, trainee, or viewer.
Aggregated video analytics let your team level set with a baseline understanding of what your engagement levels currently look like. From there, you can dive deep into user-level analytics to see which viewers are engaged, what they engage with, how long they tune in for, and much more.
Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more.
No matter the number of sessions, Vimeo can power your full event schedule virtually. All Vimeo live streams are automatically archived in 4K, so your attendees can continue learning even after the stream ends.
When businesses communicate with video, they spark deeper engagement with employees, sell more products, improve brand recall, and generally get their message across better. It’s even what executives want — 59% prefer video over text.
Vimeo has SEO tools to make your showcases discoverable in search results. This feature is on the left-hand side panel of your showcase. Users can optimize their showcase to get more organic traffic from search engines.
Auto-archiving makes it easy to grow a library of content that your team can access when and where they want.
As a HubSpot Solutions Partner, Innovative Group offers full-stack digital marketing services tailored to each client’s needs and goals. Learn more about any of our services below: