Customizing Experiences for: Experiential Marketing Digital Marketing Sales & Customer Acquisitions Hospitality and Mobile Solutions Virtual Events Strategic Alliances Activations

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We Create Experiences

Experiential Marketing

Interactive Brand Engagement

B2B and B2C Experiences

Exclusive/Unique Culinary Solutions

Sales & Customer Acquisitions

Consultative Sales & Customer Service Teams

Brand Ambassadors

Eye Catching Display/Lounge Design

Strategic Alliances

Sponsorship Procurement

Sponsorship Development & Activation

Venue and In-Kind Partnerships

Hospitality and Mobile Solutions

Hospitality/Tailgating Revenue Development

Asset Design and Activation Logistics

Distinctive Hospitality and Retail Solutions

Activate

Onsite Activation and Management

Event Production

Destination Management

Digital Marketing

Inbound Marketing Strategy & Implementation

Data Tracking & Analytics

Campaign Management & Optimization

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Exclusive Assets

Redefining Premium Mobile Hospitality & Fan Brand Experiences

MAXimus is your Entertainment Entree. MAX offers companies and organizations the opportunity to capitalize on a multitude of unique branding components and product placement uses.

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Revolutionizing premium hospitality, INSITE Hospitality caters to corporate sponsors and premium hospitality clientele, seeking first-class hospitality at premier sports and entertainment properties across the US.

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Our Success

We create inspiring marketing experiences for inspiring brands that help people live more inspiring lives.

4,000,000+ Consumer Interactions Each Year

1,100+ Events Each Year

1,000+ Experiential Ambassadors

20+ Years of Success

Our Awards

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Mecum Midway Stage

For two years now, IG has delivered 11 live concerts, performance shows, sponsor...

Super Bowl LIVE

Innovative Group Selected as the Official Culinary Operations Partner of the Mia...

Learn More About Our Past Experiences

Fun Facts

Our team is comprised of tenacious problem solvers, and everyday here at IG is filled with unexpected opportunities. Here’s some of our favorites.

How many people has IG influenced over the years?: Being in business for 20+ years, IG has impacted and influenced in some way, just as many people whom have bought Big Macs. Experiential marketing might be a buzz word for the 21st century but we’ve been doing this since the 20th century!

Where does IG do business?: We’ve done activations at 40,000 feet, on a yacht in the middle of the ocean, across all of North America and are looking forward to activating in outer space sometime in the near future!

Our staffers live and breathe experiential!: Many of our team members who are parents, integrate what IG does into learning experiences with their children who use those experiences in their school projects. From disaster relief efforts in the Bahamas to competing in national competitions, our mini- IG’ers are doing great things!

It's impossible to get bored working at IG!: New opportunities are around every corner, which is why in 2020, we now offer a full-suite of digital marketing services to support our clients, are launching a Global Resiliency Conference aimed at promoting solutions for green business practices as well as added 20 new tiny homes to our mobile asset inventory.

We are a 100% remote family!: Although our headquarters are in Miami, Fl, all of our employees work remote, allowing us to not only source some of the best talent in the nation, but also allow our employees the work/life balance needed to support their families. We may all live in different states but when we get together it’s like a big family reunion (the fun kind, not the kind where your great aunt shows up with some weird casserole).