With the launch of their new Premier Rewards Gold Card, American Express was looking for a way to engage consumers in high traffic areas.

Innovative Group worked closely with AMEX in developing a strategy that involved five of the largest US airports. This allowed AMEX to speak face-to-face with their largest demographic in a way they had never done before. IG implemented a state-of-the-art acquisition display designed to look like the interior dashboard of a commercial airplane, and each location featured a customized interactive piloting experience. The simulator allowed people to take flight, while learning more about the many benefits of American Express’ newest card at the same time. Program elements included Brand Ambassadors in airline uniforms and travel related premiums, such as a baggage scales, neck pillows, and exercise kits to add extra appeal.

Sponsorship Activation | Event Planning/Production | Experiential/Tabling | Graphic Design/Production | Brand Ambassadors | Tour Management | Consulting/Management | Multi-Day | Multi-Market