Experiential Marketing Solutions

Virtual events are an excellent way for a larger and more diverse audience to engage with your brand from anywhere in the world. Whether it’s large conferences or sports live streams or VR chat rooms, virtual events provide flexibility while maintaining brand consistency in a sometimes unpredictable market landscape. Innovative Group is an experiential marketing agency that creates customized experiences and activations for companies big and small across a variety of storied industries.

From our experience working with organizers of various major events over the past 20 years, we recognized a need for something premium that would shake up the hospitality industry and resonate with modern consumers. To meet this need and start a revolution in premium hospitality, we created our fleet of one-of-a-kind mobile assets. Take VIP hospitality at your special event to new heights while increasing revenue opportunities at every turn with our fleet of unique mobile assets and hospitality solutions, which include MAXimus, DRAFT & INSITE.

• Hospitality/Tailgating Revenue Development
• Asset Design and Activation Logistics

Personalized and participatory brand experiences allow your audience to actually immerse themselves in your brand—enabling you to foster deep, meaningful, and long-term relationships that will lead to increased revenue! Innovative Group specializes in dreaming up and effectively executing experiential marketing campaigns that fuel (and even change!) people’s perceptions about a brand. Stand out in a sea of traditional marketers and transform your customer experience through our experiential marketing services, which include:

• Interactive Brand Engagement
• B2B and B2C Experiences
• Exclusive and Unique Culinary Solutions

Rather than simply advertising a product or service, brand activations invite your customers to actually immerse themselves in your brand and the value it can provide. This is an incredibly powerful way to increase customer engagement, brand loyalty, and revenue! When it comes to bringing your dream brand activation to life, let Innovative Group handle all your production and management details—allowing you to focus on the things that mean the most to your business. Our Activate services include:

• Onsite Activation and Management
• Event Production

Building strategic alliances can create buzz for your experiential marketing campaigns, driving brand awareness and creating excitement amongst your target audience! Through custom branding components and product placement opportunities, you can drive additional revenue and delight your customers simply by choosing to work alongside the right corporate sponsors. Amplify your brand’s reach and build long-term brand loyalty through our strategic alliance services, which include:

• Sponsorship Procurement
• Sponsorship Development & Activation
• Venue and In-Kind Partnerships

Today’s business landscape is incredibly saturated, which is why sales and new customer acquisitions are essential if you want to keep your business growing and moving forward. More customers and sales means higher profits—profits you can then invest back into your business to enhance your customer experience, drive brand awareness, and/or host brand activations to boost customer engagement. Expand your customer base and gain a valuable edge over your competition with our sales and customer acquisition services, which include:

• Consultative Sales & Customer Service Teams
• Brand Ambassadors
• Eye-Catching Display & Event Lounge Design