The Innovative Group Team

Meet Our Team

Meet our inventive experiential marketing team, who excel at every challenge to bring your experiences to life.


Barry Kates
President

“It doesn’t matter where you go in life, what you do or how much you have…it’s who you have beside you.”

~Unknown

Jared Shattuck
Chief Operating Officer, Sales & Marketing

“Great things are done by a series of small things brought together.”

~Van Gogh

Michael Saks
Chief Development Officer

“Tough times don’t last…tough people do.”

~Robert Schuller

Jim Freudenberg
Senior Vice President, Strategic Alliance Partnerships

“I believe that if life gives you lemons, you should make lemonade… And try to find somebody whose life has given them vodka, and have a party.”

~Ron White

Heather Wright
Senior Director of Digital Marketing and Influence

“If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.”

~Gail Sheehy

Camie Dunbar
Experiential Director

“You can’t live life on the edge, if you never climb the mountain.”

Jake Ayars
Digital Media Specialist

“You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure.”

~Charlie Chaplin

Beth Bernstein
Director of Sales & Business Development

“I can do things you cannot, you can do things I cannot; together we can do great things.”

~Mother Teresa

Rebecca Zaccard
Director of Consumer Acquisitions and Compliance

“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.”

~Sarah Ban Breathnach

Joe Mandele
Director of Ticketing, Strategic Alliance Partnerships

“Hustle and heart sets us apart.”

~Unknown

Britney Treminio
Client Services Manager

“The problem is not the problem; the problem is your attitude about the problem.”

~Captain Jack Sparrow

Dorinda Barker
Market Sales Manager

“Good, better, best. Never let it rest. Till your good is better and your better is best.”

~St. Jerome

Diane Jack
Digital Marketing Manager

“Failure to plan is planning to fail.”

~Alan Lakein

Tom Ebert
Operations Manager

“Where focus goes, energy flows.”

~Tony Robbins

Rick Wagner
Transportation Manager

“Don’t be afraid to try, be afraid not to try.”

~Michael Jordan

Ashley McNeely
Account Coordinator

“Still round the corner there may wait, a new road or a secret gate”

~J.R.R. Tolkien

Marcos Carriedo
Payroll & Accounting Administrator

“Be the change you wish to see in the world.”

~Ghandi

Talk to An Innovative Team Member Now

Imagine what we could accomplish together. Create your brand’s next big experience with us.

Client Case Studies

Discover how companies like yours have found success with experiential marketing initiatives brought to life and executed by Innovative Group.

Provide an outdoor themed Super Bowl caliber business plan for the world's largest Mecum...Read more
After impressing the MLB All-Star committee with a strong and detailed plan to WOW....Read more
Develop an experiential, brand activation program in which Celebrity Cruises can...Read more
Develop a luxury hospitality village within walking distance of the Stadium for the College...Read more
Provide an all-encompassing platform to promote the diversity, culinary richness, and...Read more
Anheuser–Busch was looking for an initiative that would take their Bud & Burgers promotion...Read more


Learn More About Our Past Experiences